Not using marketing strategically, efficiently or effectively.

Not being exceptional or different to the ‘standard market’.

Continuing to keep doing what’s clearly not working.

Failing to control costs and an inability to measure ‘value’.

Fundamentally failing to strategise at all.

Lacking a ‘migration strategy’ to move clients along and upsell to them.

Fear of changing your message, online presentation, customer journey.

In offering a solution, Jay does love presenting you with list after list after action-plan list – you get the gist? His nine ‘solutions’ to becoming unstuck are based on the solid foundations of Here at Yorkshire Powerhouse, we agree that these are essential elements for any business, small or large. In other words, businesses get stuck because they’re not thinking straight and not creating a strong core of planning and strategic thinking.

Not setting ‘appropriate goals’ for the business.

Not using the data and metrics they have access to and not using smart targets to measure performance.

No sales and marketing strategy in place.

No growth plan or growth strategy in place.

The Sticking Point Solution was written for businesses struggling to cope in an economic downturn – originally published in 2009 following the Global crash and trying to ride on the wave of economic depression! The main premise being that businesses get stuck for 4 main reasons: If you want further evidence of the ego that is Jay Abraham, just visit and listen to the home page introduction video where Jay is presented as a ‘Marketing Legend’ and ‘THE highest paid marketing consultant in the World’!!! Who will gain the most from reading The Sticking Point Solution?Īnyone who’s interested in pulling their business from ‘average’ to ‘exceptional’ with straight forward thinking, blunt speaking and an impressive number of lists to action against. Another business book by an American author who’s ‘painfully’ American in style! If you don’t want to grind the enamel off your teeth, avoid the audio book which is read by the author himself and will reduce the average Yorkshire business owner to a full and murderous rage in seconds – HOWEVER, there’s no arguing with the overall message.

Jay abraham sticking point